Today’s Editor is…
Gini Dietrich
I’m kind of in love with the idea that you can donate to charity eery time someone on Twitter pisses you off. That’s one of those things I wish I’d thought to build. That, Google changes, and more in today’s @smcurrent.
This app lets you donate to charity whenever someone on Twitter pisses you off
A new donation platform helps people turn a moment of rage into charitable giving, simply by replying to an infuriating…
ICYMI: An Animated Guide to Google’s Biggest 2016 Algorithm Updates [Infographic]
Sometimes, it seems like keeping up with a search engine’s algorithm is like learning a new language. Only, it’s a…
Google and others expand initiative launching new RCS messaging platform
The new native Android messaging app and standard is the mobile platform’s answer to Facebook’s WhatsApp, Apple’s iMessage and the…
Where Earned Media Belongs in the Content Marketing Mix
In a PESO model, not only do you break down internal silos and integrate communications, you extend earned media outreach…
Why We Need a Marketing Playbook
Football (gridiron or American rugby for my international friends) is an incredibly high-pressure sport. It’s a game that’s as much…
Report: The PC is over, the ‘app boom’ is, too
Smartphones have grown at the expense of other devices, but most of the growth is now in developing markets, according…
You Don’t Need A “Growth Hacker,” Just A Data-Driven Marketer
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But…