Today’s Editor is…
Gini Dietrich
Not a whole lot of social media news on @smcurrent today, but there is a plethora of information on how to advance your digital role or find a new job.
How to use SEO data in your social media strategy
If you want a strong social media strategy, you simply can’t ignore SEO. Columnist Jordan Kasteler discusses how social and…
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What Content Creators Need to Know About Generational Marketing
The content that works for Baby Boomers may not work for Generation Y. Learn what every content marketer should know…
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Twenty-Four Reasons You Hate Your Job and What to Do About it
It turns out a good majority of you—70 percent—hate your job, which is a sad statement on the American Dream.…
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The Power of Predictive Analytics and SEO Data
Few things are as compelling to marketers as the promise of prediction. Every marketer wants to know what will happen;…
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Activity Report: Drill Down to See What is Actually Happening With Your Site or Product
A part of using analytics is knowing what user behavior is driving what action. Most tools only give you surface-level…
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With new tappable gestures, Tinder’s photos become more like Stories
 Tinder today is rolling out a new navigational experience for users of its mobile application that’s designed to make it…
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6 New Responsibilities for Forward-Thinking CMOs
Marketing is going through an unprecedented shift. Customers have more power than ever before, and brands can’t rely on traditional…
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