Today’s Editor is…
Malliha Ahmad
7 ingredients of an IG influencer marketing campaign, social that made us laugh, and so much more on today’s #smcurrent
The 7 Ingredients of an Instagram Influencer Marketing Campaign
1024512 Instagram has evolved way beyond being simply a photo sharing platform. Per the latest statistics, Instagram currently has over…
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Quality vs. Quantity: Why You Should Focus Less on Follower Count and More on Engagement
When it comes to social media, we play it by the rules that it’s a numbers game. While it very well is a number’s game, it all depends on what specific number you’re looking at.

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5 steps to (legally) unlock user-generated content for your marketing
Savvy marketers leverage user-generated content to drive social media results. Find out how you should be engaging and (legally) curating customer content to simplify your daily posting grind. Download our e-book.

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Facebook’s pre-roll ad test will only run in Watch, not News Feed
Facebook plans to test running pre-roll ads, but it is expected to be limited to Facebook’s Watch tab. Please visit…
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Use These Quick and Efficient Blogging Tips To Boost Your Content ROI
If content is king, then your blog is the kingdom. It’s where King Content reigns, overseeing subjects and exercising power.
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My 12 most important SEO metrics to monitor
How do you measure the success of your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks. Please…
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Facebook Analytics, the Pixel, and Events
In order to take advantage of Facebook Analytics, you need to use pixel Events. Here are details on how you…
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Social Media That Made Us Laugh
We love a good joke. Ok. We should be honest it doesn’t have to be a good joke, we listen…
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