Today’s Editor is…
Malliha Ahmad
Have you met Binky? And what makes you a breakthrough brand? This and more on today’s #smcurrent
Meet Binky, the anti-social media simulator
 Something happened to social media recently. I don’t know exactly when things changed, but almost overnight, randomly scrolling through feeds…
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How to Find Customer Lifetime Value
To create a value-based Lookalike Audience, you first need to generate a file of customer lifetime value. These are the…
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Apple legalizes and taxes in-app tipping for content creators
 Apple’s newly published update to its App Store policies officially designates voluntary tipping via virtual currency as in-app purchases that…
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Here’s What Breakthrough Brands Do Differently
Early players in emerging markets and across the business scape have a huge opportunity to grow. But with such vast…
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Gated Content VS Ungated Content
To gate or not to gate is your content marketing question. If that’s what’s troubling you then this is your…
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What’s in a name? MMM, multi-touch attribution and cross-channel attribution compared
Attribution invokes a ton of buzzwords, and navigating them can be tricky. Columnist Alison Lohse walks you through the differences…
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Postmates acqhires Secret CEO David Byttow’s startup Bold
 The founder of one of Silicon Valley’s most famous flameouts, anonymous social app Secret, is the new product lead for…
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