Top Links for Monday – August 1, 2016 Olapic’s acquisition & influencer marketing’s rising importance; plus, Facebook’s massive news month comes to an end. #smcurrent 1 Data shows Pokemon Go may have already hit peak popularity in US What the app’s meteoric rise – and stagnation – can teach marketers. 2 Reddit Announces New Promoted User Posts Ads Identify an organic post relevant to your brand or product, and promote that on Reddit. The best social media conference of the year ORLANDO, Aug. 18-21: One stage, one track, leading brands discussing the future of social media. SAVE $150 until Aug. 1 PROMOTED 3 Much-needed filters & custom metrics make their way to Twitter Ads Manager reporting A new set of tools will allow Twitter Ads Manager users to pick and choose the campaigns & metrics that… 4 Why Influencer Marketing is not an “Add-On” Do top-tier brands need to take influencer marketing more seriously? 5 Increase Your Instagram Engagement by More Than 150% [Webinar Recording] On July 27, we hosted a webinar about increasing your engagement by more than 150%. We’ve included a recording of this… 6 How Dell Manages Influencer Programs: An Interview with Konstanze Alex-Brown In the last few years, brands have realized that earning the trust of consumers isn’t something they’ll be able to… 7 Automattic’s WooCommerce ecommerce platform now connects with Square WooCommerce, a WordPress plugin, says this was its most requested integration. Please visit Marketing Land for the full article.