Today’s Editor is…
Gini Dietrich
Why the Jayden K Smith hoax made the rounds so quickly, how a restaurant invites #foodporn shots, and more on today’s @smcurrent
Building a Sales Pipeline from Scratch, Part 2: Sales Technology Stack
Where do we start? How do we build a sales pipeline robust enough to hit our quota when we’ve nothing…
Like it
Beyoncé —Game Changer, Brand Builder, Innovative Marketer
Let’s look at how Beyoncé carefully curated both a household name and a powerhouse brand with a clear vision and…
Like it
Restaurant brings in Instagram kits so you can nail your #foodporn shots
Making your avocado toast pop on Instagram requires a unique formula that isn’t always possible to achieve. But, one London…
Like it
The Death of AVEs is Imminent—It’s Time to Take Note
The death of AVEs, or advertising equivalencies, is imminent and it’s time for communicators to take note. It could mean…
Like it
8 major Google ranking signals in 2017
  It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the…
Like it
Facebook Ads: Create Audiences of Those Who Engage on Instagram
Facebook advertisers can now create audiences of people who have engaged with their business profiles on Instagram, providing more targeting…
Like it
You know that Jayden K. Smith Facebook hack? It’s actually a hoax that doesn’t make any damn sense
Here’s a story you’ve probably heard before: A viral hoax is spreading on Facebook, that, when you stop and think…
Like it