Today’s Editor is…
Malliha Ahmad
In today’s @smcurrent, it’s Google Customer Reviews and “brand safety” continues to drive concern with advertisers. Time Inc launches a influencer marketing network and so much more on today’s #smcurrent
Google Customer Reviews launches, replacing Google Trusted Stores program
The new program, accessible through Google Merchant Center, sheds the consumer protection piece of Trusted Stores. Please visit Marketing Land…
IAS on the ad industry’s brand safety uproar: ‘Not sure this is going away this time’
Integral Ad Science CMO Maria Pousa talks brand safety, ad fraud and using time exposure to evaluate digital media buys.…
LinkedIn introduces lead gen ad offerings
Pilot program with 50 companies led to strong cost-per-lead performance, LinkedIn says. Please visit Marketing Land for the full article.
Facebook’s Canvas ads get easier to create (and recreate) with new API
Canvas API enables brands to automate the production process through third-party marketing tools. Please visit Marketing Land for the full…
How to Rise Above Social Media Algorithms
Depending on where you stand, social media algorithms are either the best thing since sliced bread or the bane of…
How to Use UTM Parameters to Track Social Media Success
Measuring the return on investment (ROI) of social is still the biggest challenge for social media marketers in North America,…
Time Inc. is launching its own influencer marketing network with help from Speakr
 Time Inc. is getting into the influencer marketing business in a bigger way, with a new offering called Time Inc. Connect.…