Today’s Editor is…
Gini Dietrich
Shopping tags on Instagram, sponsored content carousel ads on LinkedIn, AR lenses on Snapchat, what you’re doing wrong with paid social, and a little self-serving message about our Spin Sucks podcast, and more on today’s @smcurrent
Instagram adds shopping tags directly into Stories
Instagram’s shoppable tags are about to pop up in Stories. The company first started testing the feature back in 2016…
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LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized, swipeable cards
Along with the standard available ad metrics, advertisers will have access to click and impressions for each card within the…
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Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on its e-commerce efforts
Along with its latest AR ad developments, Snapchat is rolling out goal-based bidding around conversions for e-commerce advertisers. The post…
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Where Your Brand Is Going Wrong With Paid Social
Like paid search before it, paid social has become a hotspot of competition within the digital marketing world. More and…
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Our Terms of Service Have Not Changed
The Facebook / Cambridge Analytica news has brought quite a bit of the unrealized or unspoken of the tech world into national…
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You Ask, I Answer: Social Media and AI
Kevan asks, “How will AI change the job of a social media manager in the next 2-5 years?” Recall that…
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The Spin Sucks Podcast Launches Today!
It’s been in the works for many months and the Spin Sucks podcast finally launches today. Here are the first…
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