Today’s Editor is…
Jim Tobin
Angry emoji: Facebook’s making videos play sound by default, which is a horrid idea. Thumbs up emoji: Forrester tells marketers to slow their roll on VR. #SMCurrent
Facebook turns sound on by default in videos, debuts TV apps
By playing videos with the sound on and on people’s TVs, Facebook is upping its push to become a destination…
Forrester report: VR is not yet ready for marketers
The research firm says it’s at least five years from being a mass consumer medium, although augmented reality, 360-degree video…
Twitter quickly kills a poorly thought out anti-abuse measure
Twitter earlier this month announced a series of changes aimed at silencing abuse on its network, but a recent change to…
Twitter adds Periscope’s live videos to its Top Trends
Twitter’s recently launched “Explore” section will now feature live videos sourced from Periscope within its “Top Trends,” the company announced yesterday. The…
Why You Need to Measure Brand Equity – and How to Do It
Before we get started, let’s get one thing straight: If the product or service your company offers doesn’t live up…
Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers
Marketers want influencers to enjoy the best possible experience in hopes of generating positive coverage. But these efforts can quickly…
A Reference Guide to Marketing On All Social Channels [Infographic]
Our friends over at Ucraft put together this stunning infographic showcasing the core elements of success on any social channel. This…