|2.3 million people tuned into Twitter’s NFL livestream, less than watched Yahoo’s
Twitter’s NFL livestream attracted 2.3 million total viewers, which is slightly less than Yahoo’s broadcast last year averaged per minute.…
|Nearly 85 percent of smartphone app time concentrated in top five apps — [report]
The comScore data present a relatively bleak picture of digital media landscape if you’re not a dominant brand. Please visit…
|You may soon be able to buy more movie tickets on Snapchat
Snapchat may soon be your go-to destination for movie tickets. The photo sharing app may be moving close to a…
|How the Grammys Stay Fresh All the Other 364 Days of the Year
The Grammys have brought us some of the best moments in television, and the most spectacular performances in music. From Michael…
|Can the app-retention crisis be addressed with personalized notifications?
Leanplum says behaviorally and time-optimized notifications improve retention. Please visit Marketing Land for the full article.
|Oh no! ABM is resurfacing bad habits for B2B marketers
Columnist Scott Vaughan says looking to inbound marketing’s past can help B2B marketers avoid costly mistakes with account-based marketing. Please…
|The biggest Google ad updates are also the quietest
Advertisers have seen many big updates from Google over the past year, but columnist Andy Taylor makes the case that…