Today’s Editor is…
Jim Tobin
Snap’s format change cost it 3 million users although revenue did climb. Plus a new way to communicate across multiple messaging platforms at once. Enjoy today’s @SMCurrent.
Snapchat shrinks by 3M users to 188M despite strong Q2
The Stories War has officially killed Snapchat’s growth, leading to its first user count decline ever. In Q2 2018 earnings…
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MessageBird offers single API for customer comms across WhatsApp, WeChat, Messenger and more
MessageBird, the Amsterdam-based cloud communications platform backed by Accel in the U.S. and Europe’s Atomico, is unveiling a new product…
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What is an Ideal Facebook Ad Frequency?
Determining an ideal Facebook ad frequency is not an exact science. However, there is data available to approach this challenge.…
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Facebook builds its own AR games for Messenger video chat
Facebook is diving deeper into in-house game development with the launch of its own version of Snapchat’s multiplayer augmented reality…
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How AI Will Shape the Future of B2B Marketing
The emerging industry of Artificial Intelligence (AI) has long been speculated about. But how will AI really change the business…
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Why Marketing Depends on Metrics
In many organizations, marketing suffers from a crisis of credibility. Many executives believe it exists solely to support sales, or…
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How to Get Verified on Twitter: The Essential Guide for Marketers
Disclaimer: Twitter is currently overhauling it’s verification process, suspending new applications indefinitely. We’ll be the first to let you know when…
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