Today’s Editor is…
Jess Ostroff
FB responds to ad targeting updates and LI introduces auto playing video ads as Snapchat struggles to survive!
The 4 Content Optimization Rules You Can’t Afford to Break
Boost your content’s performance by making these four, data-backed content optimization rules the cornerstones of your strategy. The post The…
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Snap cuts 100 employees as it fights to survive
Snapchat’s staff is disappearing.  Snap Inc. is laying off about 100 employees, Bloomberg first reported on Thursday, in its latest…
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Alexa: How Can I Create a Voice Experience People Will Use?
In 1962, at the Seattle World’s Fair, IBM demoed the ‘Shoebox’—a machine that could understand 16 spoken words in English…
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14 Ways to Get Free Advertising for Your Business
When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for…
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New Facebook Advertising Research for Marketers
Is Facebook part of your marketing plan? Wondering if Facebook ads are still worthwhile? In this article, you’ll discover stats…
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LinkedIn is introducing auto-playing video ads
In a move that was probably inevitable, LinkedIn is introducing video advertising as one its Sponsored Content formats. Although my…
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Facebook Responds: No More Partner Categories Targeting
In the wake of the Cambridge Analytica scandal, Facebook is making a big change for advertisers, removing Partner Categories from…
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