Social media giants tighten their grip on small content producers
Social media promised to be the great equalizer for all businesses but content producers are being squeezed by companies if…
How to Optimize Your Instagram Posting Schedule
Are you using Instagram for your business? Do you have a plan to consistently deliver value to your followers? To…
Anatomy of a Snapchat Takeover
Paula Kiger takes over Shot@Life’s Snapchat and learns a few things. Find out how the takeover day made a permanent…
Content Marketing Audit 101: Spotting Gaps & Identifying Opportunities
As the saying goes, “You don’t know where you’re going until you know where you’ve been.” The same rings true…
How Facebook News Feed Works
 This is the ultimate guide to how Facebook chooses what to show in your News Feed, and how you can…
Pinterest brings on a new head of engineering who specializes in image search
 Pinterest said it has hired Li Fan, the former head of image search at Google, as the company’s new head…
Google is launching Shop the Look to let you search and shop by outfit
 If there is one threat to Google Search, it’s that the majority of content created today lives inside social apps like…