Today’s Editor is…
Jim Tobin
Snapchat’s getting into selfie games, while Twitter and YouTube are both upping their game in terms of getting rid of bad content. All that, and how much a social media manager should be paid, in today’s SMCurrent.
Snapchat launches AR selfie games called Snappables
Snapchat wants to let you play its augmented reality Lenses, not just play dress-up. Today it launched Snappables — AR…
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Twitter revoked API access for 142k apps covering 130M ‘low-quality’ Tweets in 1 week under new terms
Twitter is making good on its pledge to fight the persistent problems of spam, bots, harassment, and misinformation that have…
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YouTube removed more than 8M videos for violent & extremist content during Q4 2017
YouTube says it’s making strides in protecting viewers from abusive content, but brand safety is still not 100%. The post…
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Is Snapchat changing their ways?
It’s been no secret that there has been a long-standing rumbling that Snapchat has lost their game. Instagram stories and…
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What Brands Need to Know About Influencer Marketing in 2018
No one wants a warning letter from the US Federal Trade Commission (FTC) in their mailbox. But that’s what 90…
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At this year’s MarTech Conference, trust takes a starring role
It’s appropriate that, in the year of GDPR and the Facebook scandal, marketers are coming back to the key ingredient…
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How Much Should You Pay a Social Media Manager?
As social media assumes a bigger and bigger role in companies’ marketing plans, the need for dedicated social media employees…
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