Jim Tobin
As GQ claims social revenue gold from Instagram, Twitter is phasing out its buy button. To me that speaks about how the platforms are used. Speaking of which, that DataSift deal with LinkedIn is all about LI trying to get more ad dollars. We’ll see if it works. #smcurrent
Instagram accounted for 70% of GQ’s social revenue last year
GQ has used branded posts and, recently, links in Stories to make more money through Instagram than any other social…
Twitter is phasing out the “Buy” button, will continue to offer donations
There have been rumors for a while about Twitter preparing to retire its commerce operation. Now it looks like the…
DataSift connects with LinkedIn as its latest social marketing partner
DataSift, which taps and structures data from social networks to provide more insights into it, has added a new partner…
What To Expect On Social Media During Super Bowl LI
The Super Bowl is … “the Super Bowl” of social media for brands. During the day of the big game, brands receive up to 6x more mentions
As service closes, Viners send off their final farewells
The time has come: Tuesday marks the end of Vine as we know it. As the app transforms into Vine…
What I’ve learned from growing and unfollowing over 250,000 followers on Twitter
Why would you want to purge your Twitter feed? Columnist Travis Wright explains how Twitter helped him build industry relationships…
Why Is It So Hard to Make Content?
“I don’t know what to write!” “When I write, it comes out wrong.” “I get jammed up and stuck for…