Today’s Editor is…
Gini Dietrich
Content marketing, working less while accomplishing more, surveys, artificial intelligence, and more on today’s @smcurrent
NetLine brings company-targeting to its self-service content marketing portal
Long available via its managed services practice, company targeting means self-service marketers only pay for account-specific leads. Please visit Marketing…
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Facebook brings value metrics to campaigns to help advertisers target the best customers
New Facebook targeting options are becoming more robust, stepping outside of traditional impressions/clicks/conversions and delving into value. Please visit Marketing…
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The Power of Surveys: How to Ask Questions to Bolster Conversion Research
Surveys are becoming increasingly powerful tools in the hands of professional digital and content marketers. Utilizing the power of surveys,…
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Here’s How to Work Six-Hour Days (or Less) and Accomplish More
Science shows the most successful people work only three to six hours a day. With time management, here is how…
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An Offer You Cannot Refuse: The Future of Content Marketing from the Godfather of Content
“Leave the gun, take the cannoli.” While this is not a phrase that Joe Pulizzi uses in his content, it…
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A Marketer’s Guide to the Best Time to Send Email
Why do so many studies on the best time to send email reach different conclusions? Learn how to parse the…
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AI Primer for Marketers Part 6: AI-Powered Conversation
The most innovative marketers routinely pick up new things, try them out, and succeed or fail. Why are marketers struggling…
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