Today’s Editor is…
Jess Ostroff
You knew today would be all about the Snap IPO, but if you’re not a Snap user you may still want to check out some useful timesaving tools from SME.
5 Ways to Use Psychology to Increase Social Engagement
Ahh, psychology. It’s all the rage these days. For good reason. Understanding how your customer’s (and your own) brain works…
3 Timesaving Tools for Social Media Marketers
Do you need to free up time in your schedule for audience engagement? Looking for tools to simplify repetitive social…
Social Media Crisis Management 101: Detect Crises Early, and Mitigate Their Impact
Social media has made connecting with other people easier than it’s ever been in human history. We can keep in…
Snap valued above $30B as shares pop more than 40% in public trading debut
 Snap shares began trading more than 40% higher than its original IPO price this morning — opening at $24 per…
How a Minimalist Content Strategy Earns You More with Less
The content marketing conversation is shifting. Today’s marketers can earn more with less by prioritizing quality and minimalism.
The political company? How business strategy is being re-invented by social media
Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may…
Instagram Story ads now sold globally as standalone placements through Facebook’s self-serve tools
An advertiser can buy only Instagram’s Story inventory and no other Instagram or Facebook inventory, while still using Facebook’s targeting.…