|Today’s Editor is…|
You knew today would be all about the Snap IPO, but if you’re not a Snap user you may still want to check out some useful timesaving tools from SME.
|5 Ways to Use Psychology to Increase Social Engagement
Ahh, psychology. It’s all the rage these days. For good reason. Understanding how your customer’s (and your own) brain works…
|3 Timesaving Tools for Social Media Marketers
Do you need to free up time in your schedule for audience engagement? Looking for tools to simplify repetitive social…
|Social Media Crisis Management 101: Detect Crises Early, and Mitigate Their Impact
Social media has made connecting with other people easier than it’s ever been in human history. We can keep in…
|Snap valued above $30B as shares pop more than 40% in public trading debut
Snap shares began trading more than 40% higher than its original IPO price this morning — opening at $24 per…
|How a Minimalist Content Strategy Earns You More with Less
The content marketing conversation is shifting. Today’s marketers can earn more with less by prioritizing quality and minimalism.
|The political company? How business strategy is being re-invented by social media
Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may…
|Instagram Story ads now sold globally as standalone placements through Facebook’s self-serve tools
An advertiser can buy only Instagram’s Story inventory and no other Instagram or Facebook inventory, while still using Facebook’s targeting.…