Today’s Editor is…
Jim Tobin
As Florence nears the East Coast, all of us at SMCurrent are thinking of our friends in the path and hoping you and yours are well. Stay safe!
Despite buzz, only one-third of B2B businesses are committed to ABM, report says
A majority of B2B companies aren’t confident in the quality of the data they need to drive an ABM program.…
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New Research Shows Power of Word of Mouth Marketing
This is just one of the dozens of findings in our new research, Chatter Matters: the 2018 Word of Mouth…
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NFL Fan Social Media Usage Stats: NFC & AFC East Edition
The most glorious time of year is upon us – yes, football season. To celebrate, I’ll be diving into data…
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European parliament gives thumbs up to controversial copyright reforms
The European Parliament has just voted to back controversial proposals to reform online copyright — including supporting an extension to…
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A Long List of Social Media Statistics that You Need to Know in 2018
The following social media statistics will help inform your marketing strategy. Pulled from a variety of authoritative sources and reports,…
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Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up
Dynamic ads are getting customizable overlays and Facebook’s recently introduced video creation kit will include holiday specific templates. The post…
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Facebook’s ‘Rosetta’ system helps the company understand memes
Memes are the language of the web and Facebook wants to better understand them. Facebook’s AI teams have made substantial…
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