Today’s Editor is…
Jim Tobin
Twitter tries to improve advertising transparency, but is it enough? And Instagram allows guests on live video, in today’s @SMCurrent.
Twitter announces new ‘transparency center’ for ads
 Twitter is responding to political scrutiny over the role it may have played in spreading Russian misinformation, and to a…
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Twitter’s ad ‘Transparency Center’ still leaves us with a very big problem
Twitter knows it has an ad problem.  On Tuesday, the company announced a series of reforms aimed at disclosing more…
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Social Fresh Orlando – $100 off
Speakers include Microsoft, MGM Resorts, Purdue University, Charity Water, A&E Network, Pfizer, Fidelity Investments, Georgetown University, Cisco, Wounded Warrior Project, GE Digital, and more. Promo code = smcurrent100

Instagram now lets people add guests to live video streams
 Make way for more talking heads. Instagram, competing hot on the heels of other live video broadcasting apps, is enhancing…
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The 6 Key Marketing Metrics Your CEO Actually Cares About
Gone are the days of the CMO who isn’t fluent in metrics, analytics, and spreadsheets. The internet has made marketing…
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Facebook’s F8 conference returns to San Jose May 1-2, 2018
 Facebook should have plenty to talk about, between augmented reality, new acquisitions, the Watch video tab and all its ongoing…
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How to Legally Leverage User-Generated Content in Your Marketing
Do you want to use the images your fans and customers post on social media? Wondering how to secure permission…
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Facebook finally adapts to 4K video
 If you’re sick of your beautiful videos looking crummy on Facebook, there’s good news for you. After some super HD…
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