Today’s Editor is…
Jim Tobin
Twitter tries to improve advertising transparency, but is it enough? And Instagram allows guests on live video, in today’s @SMCurrent.
Twitter announces new ‘transparency center’ for ads
 Twitter is responding to political scrutiny over the role it may have played in spreading Russian misinformation, and to a…
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Twitter’s ad ‘Transparency Center’ still leaves us with a very big problem
Twitter knows it has an ad problem.  On Tuesday, the company announced a series of reforms aimed at disclosing more…
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Social Fresh Orlando – $100 off
Speakers include Microsoft, MGM Resorts, Purdue University, Charity Water, A&E Network, Pfizer, Fidelity Investments, Georgetown University, Cisco, Wounded Warrior Project, GE Digital, and more. Promo code = smcurrent100

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Instagram now lets people add guests to live video streams
 Make way for more talking heads. Instagram, competing hot on the heels of other live video broadcasting apps, is enhancing…
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The 6 Key Marketing Metrics Your CEO Actually Cares About
Gone are the days of the CMO who isn’t fluent in metrics, analytics, and spreadsheets. The internet has made marketing…
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Facebook’s F8 conference returns to San Jose May 1-2, 2018
 Facebook should have plenty to talk about, between augmented reality, new acquisitions, the Watch video tab and all its ongoing…
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How to Legally Leverage User-Generated Content in Your Marketing
Do you want to use the images your fans and customers post on social media? Wondering how to secure permission…
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Facebook finally adapts to 4K video
 If you’re sick of your beautiful videos looking crummy on Facebook, there’s good news for you. After some super HD…
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