Twitter targets individual creators for its Amplify ad program
 After opening up its Amplify program last fall to a wide range of publishers, Twitter says it’s expanding the video…
Google Analytics launches Workspaces for enterprise-level tag management
Users will also notice a slight rebrand, as Google Analytics changes its name to Google Analytics Solutions. Please visit Marketing…
Instagram Stories diverges from Snapchat by suggesting who to follow
 Who decides who’s cool? Snapchat refuses to recommend accounts for fear of feeling heavy-handed. Maybe it learned from Twitter, whose…
Social Media Calls-to-Action that Connect You to Consumers
How do you map out a social media strategy that actually works? How can your brand stand out from the…
11 Ways to Jumpstart Your Instagram Branding
Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on…
How to Curate Content Without Being Mindless and Mundane
Curated content can offer a powerful value-add to your audience. Don’t republish mindlessly; follow these tips for better content curation.
How to Live Stream Successfully: A Preparation Checklist for Marketers
Raise your hand if you’d rather watch a video to learn something new than read about it. Go ahead –…