How to Make the Most of Your Social Media Budget
The average amount businesses allocate toward their social media budget varies tremendously. Depending on the size of your company, whether or…
Twitter study says that responding to tweets pays off for businesses
 It’s a classic Twitter conversation: Someone complains about a bad experience with a company, then the business responds, promising to…
How to Track the Return on Social Media Traffic
Do you track your social media marketing results? Wondering how to make more sense of ROI? By tracking micro-conversions and…
How to Get Verified on Twitter (If I can do it, you can too!)
Have you ever felt like a celebrity on social media? I’ve had a moment or two when someone I really…
5 Tips for Creating Spooktacular Halloween Social Media Content
It feels like just yesterday we were planning our brand’s summer content. Now BBQs, road trips, and fireworks are just…
The Marketer’s Guide to Facebook Live [Free Guide]
At a conference in June, a Facebook VP said that in five years time the platform would be “all video.” That’s…
This French Instagram profile is not what you think it is
At first sight, Louise Delage is just a normal 25-year-old from Paris who likes posting pictures of herself on Instagram…