User-Generated Content: The Secret Weapon for Your Next Email Campaign
Today’s economy is all about social proof. User-generated content (UGC) is one way to showcase why your brand matters. Moreover,…
47 Things To Make You a Better Marketer Over the Holidays
This time of year means many things to many people, of course. From conjuring up childhood memories to making to…
Link building is (specialized) marketing
Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic…
Facebook’s ideals: As fake as its fakest news
Facebook doesn’t care. You know this. After all, why should anyone be surprised by that recent report alluding to the…
A Toolkit for Social Media Engagement
Social media is meant to be social. I know that statement may sound shockingly obvious but it bears repeating, especially…
Social Influencer Marketing on the Rise: New Research
Is your company considering influencer marketing? Wondering how social influencers might fit into your overall marketing strategy? Many businesses aren’t…
Gong says it’s cracked news personalization
 If you’re a little skeptical about trying out another news aggregator, Gong CEO Itzik Ben-Bassat knows what you’re probably thinking…